A BRANDED-CONTENT DISTRIBUTION PROGRAM THAT AIMS TO GIVE MARKETERS AND ADVERTISERS A WIDER AUDIENCE.
Fanatics Media Critical Mass will create branded content and drive targeted traffic to it. Here’s the kicker: Fanatics Media will guarantee that a certain amount of people will see the content. Content is valuable, but not as valuable as getting eyeballs to your site.
FANATICS MEDIA WILL CREATE ALL OF THE CONTENT ASSETS
Whether it’s a standard landing page, eBook, video, infographic, quiz, contest, etc. Fanatics Media will create the content and make it compatible for desktop and mobile devices. Fanatics Media will also ensure the top conversion best practices are in play and are integrated into the content.
50 percent of B2C marketers plan to increase their content marketing budgets this year. Why? Because content marketing has become the most commercially important marketing trend of 2015, with almost 30 percent of marketers saying it’s the most crucial strategy for driving results.
By far infographics are the least expensive, easiest to create visual content. Fanatics Media can do animated or regular infographics that hold users attention and make it easy for them to share across the internet.
Examples: Cheat Sheets, infographics and micro-content
A/B LANDING PAGES OR MICROSITES
CALLS TO ACTION TO GET PEOPLE TO GIVE EMAIL ADDRESSES, BUY PRODUCTS OR TAKE ACTION.
CTAs: What does your target audience really want? What are their greatest fears? Their biggest desires? What keeps them awake at night? We’ll provide 1 – 3 landing pages to test assumptions.