CRITICAL MASS


A BRANDED-CONTENT DISTRIBUTION PROGRAM THAT AIMS TO GIVE MARKETERS AND ADVERTISERS A WIDER AUDIENCE.



Fanatics Media Critical Mass will create branded content and drive targeted traffic to it. Here’s the kicker: Fanatics Media will guarantee that a certain amount of people will see the content. Content is valuable, but not as valuable as getting eyeballs to your site.

ENGAGING CONTENT

FANATICS MEDIA WILL CREATE ALL OF THE CONTENT ASSETS

Whether it’s a standard landing page, eBook, video, infographic, quiz, contest, etc. Fanatics Media will create the content and make it compatible for desktop and mobile devices. Fanatics Media will also ensure the top conversion best practices are in play and are integrated into the content.

INFLUENCER CAMPAIGNS

Fanatics Media can combine top tier influencers with content in order to create additional distribution through influential people. For example, Fanatics Media has a large database of YouTube influencers that can create interactive video content for companies. We can then embed that content on the company’s website and see traffic from multiple high profile sources.

Custom Pricing Available

INFOGRAPHICS

50 percent of B2C marketers plan to increase their content marketing budgets this year. Why? Because content marketing has become the most commercially important marketing trend of 2015, with almost 30 percent of marketers saying it’s the most crucial strategy for driving results.

By far infographics are the least expensive, easiest to create visual content. Fanatics Media can do animated or regular infographics that hold users attention and make it easy for them to share across the internet.

Examples: Cheat Sheets, infographics and micro-content


INTERACTIVE CONTENT

Interactive content (Games, problem solving promotions, contests, quizzes, choose your own adventure websites, calculators, etc.) that engages users in fun tasks. Interactive content on average keeps targeted users on the site for nearly 3 minutes on average.

Ultimately Fanatics Media’s job as a content marketer is to first get your audience’s attention, and then to keep it. With average click rates of 50% and lead conversion rates of 40% interactive content is a great option.

Starting at $5000

VIDEO

Animation: explainer videos, story enhancements/ illustrations, product demos or animation enhancements to current videos. (Starting at $5,000)

Man on the Street: Great for viral spread, product showcase, comedy, events, social media tie-ins (Includes: filmmaker, gaffer, camera package, editing, basic lighting and music) (Starting at $7500)

In Studio: Interviews, “BuzzFeed” style videos, story enhancements. Basic one or two person shoot (in Los Angeles. Evolve can provide estimates for other locations): $2500/minute (Includes: studio rental, cameraman, producer, 1 day of editing, basic lighting, basic audio package and music) (Starting at $7500)

Quick-hit videos: shorts (:15 or less) for Vine/Instagram/Snapchat/social media or teasers. Usually done in packages of 4-5 videos. Great for short series lead ups/announcements, event promotion, targeting millennials. Evolve can also deliver influencers to star in your videos for each of those platforms. (Starting at $5000)

Larger scale productions. Our team has filmed commercials and features for Verizon, Pepsi, Major League Baseball, Fox Sports, AXS and others. We can discuss any potential project with you. (Custom)

A/B LANDING PAGES OR MICROSITES


CALLS TO ACTION TO GET PEOPLE TO GIVE EMAIL ADDRESSES, BUY PRODUCTS OR TAKE ACTION.

CTAs: What does your target audience really want? What are their greatest fears? Their biggest desires? What keeps them awake at night? We’ll provide 1 – 3 landing pages to test assumptions.