Influencer Marketing is More Powerful Than Facebook Ads

You Can do Better than Facebook Ads. Here’s How.

Tina Courtney

“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital marketing tool that Facebook is …

Finding a real deal influencer marketing agency

How to Know Your Influencer Marketing Agency is Legit

Tina Courtney

With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand that influencer marketing is a hot button item right now, and with good reason; influencer campaigns provide insane results when managed properly. “When managed properly” are the key words in that sentence. Right now …

TV on the Web

The Undeniable Case for Web TV and Episodic Content

Tina Courtney

Do you ever feel like television is beginning to fade into obscurity? Maybe not completely, but it’s inarguable that TV doesn’t have the clout it used to. The internet is slowing killing the television star. TV and online content are continuing to collide as more and more eyeballs vector to online entertainment. This trend will likely continue until the two …

5 Little Known Insights about Influencer Marketing

5 Little Known Insights about Influencer Marketing

Tina Courtney

“In a world in which we have little external control over the brand narrative, communications professionals must influence, not wrangle, the way the narrative spreads through social and other digital channels.” ― Erin Estep, Director of Strategic Communications at SiriusDecisions Most are fully aware that traditional avenues of advertising are in serious decline right alongside consumer trust in advertising. What many may …

Beginner's Guide to YouTube

The Beginners Guide to YouTube: Learning the Basics to Video Dominance

Tina Courtney

YouTube is the second largest search engine on the web. It’s a behemoth. The go-to video destination. And it’s only getting bigger. Influencers, social authorities, and brands are using the platform to build their clout while driving a variety of different goals. Everything from generating revenue to building awareness and loyalty can be achieved with content on YouTube. There are …

Biggest marketing trends of 2016

5 Marketing Trends that Ruled 2016

Tina Courtney

As technology becomes more sophisticated with each passing year, it continues to alter the landscape of how humans communicate, learn, and shop. These same advancements have pushed marketing forward into a new era where it too evolves at an incredible pace. The momentum of transformation has birthed a variety of modalities for reaching consumers in effective ways in a time …

Social media myths

Debunking the most Popular Social Media Myths

Tina Courtney

The pace at which social media evolves has left behind a generous trail of confusion, misconceptions, and downright myths about how these platforms operate. If your brand is going to succeed in the world of social networking, these fabrications must be cast aside with haste; the longer you dwell in a social media fairy tale, the more at risk your …

Podcast on Influencer Marketing

Podcast Alert: Learning to Leverage Influencers

Tina Courtney

In the tech space, if Google wants in on the action, you’re in the right modality. With its recent acquisition of FameBit, a platform which helps connect brands and social media stars, influencer marketing is officially on the digital map. Despite the recent buyout, influencer marketing has been quite the controversial topic among marketers in recent years with some swearing …

Selecting the right marketing agency for your business

How to Choose the Right Marketing Agency for Your Business

Tina Courtney

  Company leaders pour their blood, sweat, tears, and hard earned dollars into building brands and achieving growth. Every step of the journey, from creating your startup to becoming an established business, requires immense focus, perseverance, and an excellent strategy for climbing to each new rung on the ladder. At a certain point in a company’s development, however, all of …

Tips on bringing an invention to market

How to Make Your Invention a Reality with Erin Balogh

Tina Courtney

Every single day, individuals come up against obstacles in their lives that make completing seemingly average and simple tasks much more difficult. These pain points are everywhere, yet few people ever really take the time to explore viable solutions to these mundane mini-dilemmas; they just figure that’s how life is. For the few that are inquisitive and clever enough to …