artificial intelligence

Should Artificial Intelligence be Influencing Your Influencer Strategy?

Mark Fidelman

Artificial intelligence, machine learning, neural networks – Big Data is leading to an array of complex business solutions for the web-connected world. For many smaller businesses and brands, these “solutions” may seem more problematic than they’re worth. The expertise, the resources, and even the capabilities all seem better suited to enterprise-level applications. At least, they seem that way before you …

According to Facebook, Chatbots are Retail’s Killer App (Infographic)

Mark Fidelman

Did you catch Facebook’s recent announcement about Chatbots? Facebook is doubling down on them because they and I realize the potential. It’s not just the potential to engage with your prospective customers, it’s the potential to develop strong relationships with them via artificial and human intelligence. in Juniper’s new research, Chatbots: Retail, eCommerce, Banking & Healthcare 2017-2022, forecasts that chatbots …

How to Use Artificial Intelligence bots and Influencers to Drive Sales

Mark Fidelman

When Lending Times asked to help them develop a lead generation program that automated the process of connecting with influencers, they had no idea how successful it would be or that they would be using an artificial intelligence bot to do it. Lending Times leveraged Crafty AI to automate the process of understanding the lending industry and intelligently engage …

Augmented vs. Virtual Reality Marketing (Infographic)

Mark Fidelman

Despite the AR/VR hype, only the Pokemon Go game has broken the “who gives a sh#t” test for marketers. But most marketers I talk to, still don’t know the difference between Augmented Reality (AR) and Virtual Reality (VR) so when I came across this infographic, I had to post it. What is the Difference Between Virtual Reality and Augmented Reality? …

Jeremy Meeks is not a Perfect Influencer, but he Doesn’t Need to be

Mark Fidelman

Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong influencers. Influencers like Jeremy Meeks …

Using LinkedIn to Market Your Business

3 Tricks to Creating a Better Marketing Strategy on LinkedIn

Tina Courtney

“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, professionals regularly leverage the site …

Video and influencer marketing

Influencer Marketing in B2B: Why Video is the Way to Go

Tina Courtney

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to decrease. This has been …

Influencer Marketing is More Powerful Than Facebook Ads

You Can do Better than Facebook Ads. Here’s How.

Tina Courtney

“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital marketing tool that Facebook is …

Finding a real deal influencer marketing agency

How to Know Your Influencer Marketing Agency is Legit

Tina Courtney

With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand that influencer marketing is a hot button item right now, and with good reason; influencer campaigns provide insane results when managed properly. “When managed properly” are the key words in that sentence. Right now …